Cigar City Brand Refresh (Exploratory)

This project was a proposal sent to Cigar City and is purely exploratory. We wanted to show how brand DNA could be established without losing any of the original equity or logo integrity.

LOGO REFRESH

Our approach was not to re-design the logo but to accentuate what already exists and create brand DNA from that existing equity. The original logo had some strong components that needed to be presented in a less busy way. Our idea was to simply the vector art and create usable graphics. We then developed a color palette based off of the original logo rendering.

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BRAND DNA

To simply clean up the logo was not enough. We wanted to create graphics that feel modern and authentic while still maintaining current brand equity. By using elements from the main logo we were able to create many alternate logos that can be used in a variety of different applications. By applying these alternate logos in different situations true brand DNA organically starts to evolve.

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delivery truck

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packaging

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drink coasters

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merchandise

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social media

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environmental graphics

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Do you have a similar project in mind? Let's talk.

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