an image of the Danger Brain skull logomark

Connecting Retail to a Brand Family

Hollerbach's Market

We created an identity and environmental branding assets for the Hollerbach's German Market which clearly connected it to the parent Hollerbach's brand family while cohesively blending into the existing retail space.

Encased Logo

Logo

Minimal Logo

Color Palette

Gold

Red

Black

Exterior Environment

Front of Hollerbach's Market — Retail Frontage

Window signage at Hollerbach's Market — Window Signage

Branded Umbrella for Hollerbach's Market — Umbrella

Wall signage at Hollerbach's Market — Wall Signage

Interior Environment

Deli counter at the Market — Deli Counter

Signage at the sandwich counter including TV graphics — Sandwich Counter

Instructional signage for the Hollerbach's Market deli counter — Instructional Signage

Market signage at the beer cooler — Beer

Seating area of Hollerbach's German Market — Seating

The checkout counter with directional and instructional signage — Checkout Counter

Wayfinding signage at the front of the Hollerbach's Market — Front

Staff Uniform Tees

Hollerbach's German Market tee — Tee

Hollerbach's Market tee that says Beers and Brats — Tee

Shield design for Hollerbach's Market tee — Tee