About Danger Brain
Who we are
We have been working with clients to build their adaptive marketing systems and brands for fifteen years, but we each have worked in the industry for far longer than that. Danger Brain is a partnership between two brothers who have worked for various creative agencies and on projects of all sizes over the years and have combined their talents and experience under one agency.
How we’re different
Danger Brain offers the high-level marketing strategy and execution of a large agency without the slow pace and bureaucracy that typically entails. We are nimble, efficient, and flexible. We remain focused on creative that pushes your marketing campaign and brand forward, and the underlying strategy that makes that creative meaningful to you and your customers.
How we assist you
We are marketing-driven and brand-focused, highly skilled, and we work with our clients as long-term partners, not jobs. When you’re working with Danger Brain, you have a team player who will create a fertile environment for ideas and guide you with our experience, all without being heavy-handed. This is how we help you drive measurable growth.
Creativity
Creative thinking is the foundation of any successful brand marketing project, and it is half of our Creative Strategy process. Danger Brain has the creative thinking, talent, and aesthetic needed to make successful brands and campaigns, but we have the skill and track record of an established agency as well.
Strategy
Without a strong underlying marketing strategy, even the best creative is not going to work for your business. This is why we begin our process with a strategy based on research and insights gained from that research. This is the second half of our Creative Strategy process.
Collaboration
Working with us is easy. We work as part of your team, offering marketing insight and consulting, plus collaboration and integration with your internal team. More than that, we foster a creative environment where ideas can grow through collaboration between our team and yours.
Adaptive Branding
Over the years, we have developed a brand marketing process we’ve come to call adaptive branding. When we create an adaptive brand or marketing system, we create an entire family of brand elements, strategies, and initiatives which work seamlessly together while allowing the flexibility to incorporate natural evolution, rather than focusing on a single fixed standard. This helps ensure that your brand becomes stronger over time as it evolves and adapts to the changing marketplace.
Creative strategy
The best logo, brand, or marketing campaign means nothing unless it stems from a strategy which fulfills your needs. Before execution of any visual brand element, we begin with our creative strategy process. We employ our own deep experience and our research into your company and industry to develop a marketing system or campaign which won’t just look great, but will also be meaningful to your customers and become a high-performing marketing tool for your business.
Brand projection
The end result of our process is the brand projection, which is the way your brand exists in the world, where people will experience and interact with it. This covers active marketing assets such as billboards, online communication, and every possible touch point between you and your customer. We help you become proactive about how you activate your marketing and how it projects your brand into the world.