an image of the Danger Brain skull logomark

Creating an Amazing Experience

Amazing Animals Inc

Wildlife preserve Amazing Animals offers private tours at their facility and has a great social media presence, but they needed a brand and signage to bring the in-person experience together.

Research and Interviews

As with all our projects, we started by interviewing the stakeholders at Amazing Animals and experiencing the facility itself. We asked about their likes and dislikes and researched how wildlife preserves and zoos present themselves. Then, we built a mood board with examples of styles that exist in the industry in order to get the client talking about their brand.

Initial mood board for Amazing Animals
Mood Board

Identity + Illustration

We gathered inspiration and developed a look that the team at Amazing Animals loved, and which had a zoo-inspired aesthetic that visitors would connect with. Starting with the corporate identity, we built the brand piece by piece.

Primary logo for Amazing Animals
Primary logo
Amazing Animals logo, horizontal stacked format
Horizontal logo

Color Palette

Sand
Orange
Brown
Soil
Leaf
Sea
White

Animal Illustrations

Various illustrations of animals featured at Amazing Animals
Various illustrations of animals featured at Amazing Animals
Various illustrations of animals featured at Amazing Animals
Various illustrations of animals featured at Amazing Animals

Informational + Wayfinding Signage

After building the corporate identity and digital assets needed right away, we worked on large format print applications for Amazing Animals. Located in a rural area, the space needed signage that was easy to identify but small enough to blend in. Combined with digital assets deployed across social media, visitors would recognize the bold identity and colors at the entrance and know that they are in the right place.

We also created internal signage to guide visitors, including a photo-op wall and event stage banner, so that the look and feel inside Amazing Animals would match the online experience. As visitors walk through the Amazing Animals, everything now matches visually and thematically.

Detail of the Amazing Animals entrance gate
Photo of sign at street by Amazing Animals
Streetside
Detail of sign at street by Amazing Animals
Photo of the Amazing Animals entrance gate
Entrance Gate
Detail of Amazing Animals parking area
Photo of Amazing Animals parking area
Parking Lot
Detail of the rule sign at Amazing Animals
Photo of the rule sign at Amazing Animals
Rule Board
Detail of banner at Amazing Animals event area
Photo of banner at Amazing Animals event area
Banner
Detail of Amazing Animals photo-op wall at the entrance
Photo of Amazing Animals photo-op wall at the entrance
Photo-op Sign

Events

Amazing Animals hosts several events onsite throughout the year, including their annual “Christmas in the Cloud” event, which draws large crowds during the Christmas season. We created new event signage for all their recurring events that matched the new Amazing Animals identity. Like the new signage, this helped create a sense of consistency and continuity for Amazing Animals visitors.

Photo of Amazing Animals event poster for Christmas in the Cloud
“Christmas in the Cloud”
Photo of Amazing Animals event poster for Wild Nights
“Wild Nights”
Photo of Amazing Animals event poster for Capybaras at Sunset
“Capybaras at Sunset”

On one of our walkthroughs during this project, we noticed that Amazing Animals had an unbranded trailer which was often parked outside or in the parking lot. We recommended a complete vehicle wrap to use this as additional signage or advertising when at off-site events.

Photo of Amazing Animals trailer
Trailer Side
Photo of Amazing Animals trailer
Trailer
Photo of Amazing Animals trailer
Trailer rear

Offsite Displays

Amazing Animals also hosts off-site events from time. In a later project phase, we developed extensive event graphics and assets for Amazing Animals which helped further their brand. To this end, we created new illustrations for many of the animals at the preserve, and informational banners that Amazing Animals could take to events to help them bring the zoo experience with them on the road.

Amazing Animals banner for Alligators
Banner for Alligators
Amazing Animals banner for Parrots
Banner for Parrots
Amazing Animals banner for Snakes
Banner for Snakes
Amazing Animals banner for Tortoises
Banner for Tortoises

Merchandise

Although the primary purpose of this project was to create a cohesive brand experience for all Amazing Animals visitors, we also created some limited merchandise items for the existing onsite merch store. Amazing Animals had existing hot sauces based on some of their ambassador animals and we redesigned the labels to match the new brand, and we created two new brand tees featuring their ambassador animals.

Various hot sauces made for Amazing Animals
Hot Sauces
T-shirt design for Amazing Animals
Capybara T-Shirt
T-shirt design for Amazing Animals
Sloth T-Shirt

Merchandise

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