an image of the Danger Brain skull logomark BC Racing

BC Racing

Automotive Branding

BC Racing provides coilovers and wheels that strike the best balance between performance and cost. We've been working with the team at BC to refresh their brand into something more contemporary and clean.

BC Racing Extreme Low coilovers

Brand / Identity

image of BC Racing logo

Product Badges

image of assorted BC Racing badges

Packaging

image of BC Racing DR coilovers packaging
Packaging dieline
image of BC Racing packaging
Packaging dieline

BC Racing suspension packaging
Suspension packaging
BC Racing suspension packaging
Suspension packaging

Trade Show

image of the BC Racing booth at SEMA

BC Racing Finish Line series

Merchandise

image of assorted BC Racing merchandise
image of BC Racing Motor Club tee illustration

Print Advertising

image of a BC Racing print advertisement

Digital / Web

image of BC Racing website design