American Air & Heat is a home service provider focused on expansion, and they needed to effectively communicate their values to their customers.
While we have been working to build out their brand and deploy several campaigns, American Air & Heat has grown significantly enough to need to double the size of their headquarters.
Although we started with a logo refresh, we employed the same process we use for a full rebrand. Over several stakeholder meetings, we developed company values and language tone. With our initial Brand Lexicon, we settled on several key words key words meant to evoke the company’s overall voice.
The lexicon we created at the outset was the basis of the company’s mission statement, guiding principals, and all of its future terminology, slogans, and campaigns.
Although American Air & Heat had employed a logo redesign several years prior, they were left with a single logo format and no associated brand identity to go with it. We started by refreshing the existing logo and building out additional formats for different applications.
After building out the brand, we met with department heads including sales staff in order to determine their needs. From our meetings, we consolidated and unified all marketing materials. Sales staff had stronger brochures to work with in order to help them continue their sales growth.
We also worked to create better ways to increase customer loyalty and repeat business. We created materials to promote the Home Comfort Club service membership, including an HVAC unit sticker which included advice and tips as well as a dedicated member phone number for service emergencies.