Collateral + Print
An identity needs to exist in many different forms before it can become a proper brand. After developing the initial Enjuku Racing identity and brand, we began building out collateral and print pieces. Some of these, such as business cards, advertisements, and catalog, allowed us to expand the look and feel of the Enjuku brand considerably.
The first few ads and fliers we created for Enjuku Racing would inform the styles that would later become the Enjuku website and more.
Enjuku Racing did not have a branded merchandising program in place when we began working with them. While they did have several merchandise items, Enjuku typically only used them for employees or giveaways. After we created several different shirts featuring the new identity, Enjuku quickly sold out of all designs and had to start re-ordering regularly. Fans were eager to buy Enjuku Racing merchandise.
Digital + Web
After building out the Enjuku brand, we worked with their team to research and develop a new website design for their e-commerce site. Over time, we worked out a cleaner layout with clear iconographic indicators and filtration by vehicle. The launch drove sales and the addition of detailed ordering information decreased calls to customer service.