an image of the Danger Brain skull logomark

Gringos Locos

Restaurant Branding

Gringos Locos is a staple of the late-night Orlando restaurant scene, serving tacos, burritos, and their famous Double D's well into the early morning.

The challenge

Gringos Locos began with a single location and a DIY aesthetic. They were ready to expand, but did not want to seem “corporate” or lose the goodwill their existing brand already had..

The results

Over several years, Danger Brain partnered with Gringos Locos to quietly evolved their brand without losing its existing goodwill or aesthetic. We created a brand identity which is repeatable across new locations and assisted with all creative aspects of Gringos Locos’ expansion. Today they have five locations and continue to grow.

Logo and Alternates

Before and After

Gringos Locos wanted a revamp of their existing logo without losing the moustache and overall look of their original logo. They needed something clean which they could integrate over time.

We cleaned up the font and separated it from the moustache logomark so that it could stand on its own. We also recreated the logomark with cleaner lines and curves, but while retaining the look. This all would allow Gringos Locos to gradually integrate the logo.

Old Gringos Locos logo
Old Logomark
New Gringos Locos logo
New Logomark

Identity

Applications

Packaging

Environmental Graphics

Each new Gringos Locos location features authentic murals from a local artist, but since the rebrand, new locations have also utilized hand painted versions of the new branding and the artist’s interpretation of key graphics from the brand. We have worked with Gringos Locos to ensure that new locations integrate the new brand and environmental graphics while looking a and feeling just like the original location.

As Gringos Locos expands into catering and events, we have also created vinyl wraps for their catering vehicles.

Gringos Locos exterior (Washington location)
Store Exterior
Gringos Locos interior signage
Store Interior Signage
Gringos Locos backlit sign
Backlit Signage
Gringos Locos store interior (UCF)
Store Interior
Gringos Locos vehicle wrap back
Vehicle Wraps
Gringos Locos vehicle wrap front
Vehicle Wraps

Merchandise

Gringos Locos

Campaigns

Website

After the entire rollout, we created a modern website to replace the previous outdated website, featuring the new graphics, color palette, typography, and style. The new site has a direct catering form and links to online ordering, and since launch, catering requests and orders have already increased.