Show Identity
A podcast and radio show for 10 years, “A Mediocre Time With Tom & Dan” has changed with the times. We have tweaked and adapted the show’s brand and identity over the years to keep it continually fresh while keeping it familiar to fans.
![A Mediocre Time text and illustrations of Tom and Dan](https://thedangerbrain.com/controlroom/wp-content/uploads/db_tom-and-dan_logo_1.png)
![A Mediocre Time text and illustrations of Tom and Dan on a striped background](https://thedangerbrain.com/controlroom/wp-content/uploads/db_tom-and-dan_logo_2.png)
![Illustration of Tom in red circle](https://thedangerbrain.com/controlroom/wp-content/uploads/db_tom-and-dan_badge_tom.png)
![Horizontal stacked orientation of A Mediocre Time logo](https://thedangerbrain.com/controlroom/wp-content/uploads/db_tom-and-dan_alt_1.png)
![Illustration of Dan in red circle](https://thedangerbrain.com/controlroom/wp-content/uploads/db_tom-and-dan_badge_dan.png)
![Better With Cool Beer show tagline](https://thedangerbrain.com/controlroom/wp-content/uploads/db_tom-and-dan_alt_2.png)
Network Identity
![A Corporate Time logo](https://thedangerbrain.com/controlroom/wp-content/uploads/db_corporate-time_logo.png)
A Corporate Time
As the show’s audience and reach grew, so did the organization. What began as a single show evolved to include additional content and shows, like A Corporate Time on iHeartRadio. This led to the creation of a parent company, T&D Media.
We created separate brands for these entities, each with their own personality, but one which was still clearly related to the Tom and Dan family.
![Climbing the Corporate Rope Ladder](https://thedangerbrain.com/controlroom/wp-content/uploads/db_corporate-time_tagline_1.png)
![Time Flies When You're Having Rum](https://thedangerbrain.com/controlroom/wp-content/uploads/db_corporate-time_tagline_2.png)
![Plunder Dreams and Pillage Dollars](https://thedangerbrain.com/controlroom/wp-content/uploads/db_corporate-time_tagline_3.png)
T&D Media
For the network’s parent company, Tom and Dan needed something a clean and classic than the consumer-focused show identities. T&D Media would be a business-to-business operation. We developed a wordmark-focused logo (which used Daniel Dennis’ dog) to give it more of a timeless feel.
![T&D Media logo, red text and a dog sketch](https://thedangerbrain.com/controlroom/wp-content/uploads/db_td-media_logo.png)
![Sketch of dog encased in circle](https://thedangerbrain.com/controlroom/wp-content/uploads/db_td-media_logomark.png)
![T&D Media logo](https://thedangerbrain.com/controlroom/wp-content/uploads/db_td-media_wordmark.png)
![T&D Media logo encased in red circle](https://thedangerbrain.com/controlroom/wp-content/uploads/db_td-media_stamp.png)
Event Identities
“Summon the Scumbag” (6th anniversary)
For the 6th year anniversary party of A Mediocre Time with Tom & Dan, we created a concept around “Summon the Scumbag”, and spoofed occult imagery and concepts. This included everything for the event, including t-shirts, promotional materials, banners and other event materials.
Identity
![Tom & Dan Summon the Scumbag logo](http://thedangerbrain.com/controlroom/wp-content/uploads/1107.jpg)
Promotional Materials
![Tom & Dan Summon the Scumbag event flier](http://thedangerbrain.com/controlroom/wp-content/uploads/2100.jpg)
![Summon the Scumbag postcard](http://thedangerbrain.com/controlroom/wp-content/uploads/373.jpg)
![Summon the Scumbag postcard (small)](http://thedangerbrain.com/controlroom/wp-content/uploads/462.jpg)
![Summon the Scumbag invocation](http://thedangerbrain.com/controlroom/wp-content/uploads/550.jpg)
![Summon the Scumbag event match set](http://thedangerbrain.com/controlroom/wp-content/uploads/641.jpg)
Merchandise
![Trucker Hat with event logo](https://thedangerbrain.com/controlroom/wp-content/uploads/tom-and-dan-summon-the-scumbag-hat.jpg)
![Black shot glass with Summon the Scumbag text](https://thedangerbrain.com/controlroom/wp-content/uploads/tom-and-dan-summon-the-scumbag-shot-glass.jpg)
![Black Summon the Scumbag event shirt](https://thedangerbrain.com/controlroom/wp-content/uploads/826.jpg)
From Fans to Superfans
With our brand support, Tom & Dan have developed an extremely loyal following and successfully transitioned to full-time podcasters. We also helped develop a merchandising operation which supports the brand and which the fans love.
Fostering Your Own Fans
If you’re scaling a media operation in need of a deep fan connection over time, you may benefit from our skills in building a brand language and ethos, as well as merchandising.