A podcast and radio show for 10 years, “A Mediocre Time With Tom & Dan” has changed with the times. We have tweaked and adapted the show’s brand and identity over the years to keep it continually fresh while keeping it familiar to fans.
A Corporate Time
As the show’s audience and reach grew, so did the organization. What began as a single show evolved to include additional content and shows, like A Corporate Time on iHeartRadio. This led to the creation of a parent company, T&D Media.
We created separate brands for these entities, each with their own personality, but one which was still clearly related to the Tom and Dan family.
For the network’s parent company, Tom and Dan needed something a clean and classic than the consumer-focused show identities. T&D Media would be a business-to-business operation. We developed a wordmark-focused logo (which used Daniel Dennis’ dog) to give it more of a timeless feel.
“Summon the Scumbag” (6th anniversary)
For the 6th year anniversary party of A Mediocre Time with Tom & Dan, we created a concept around “Summon the Scumbag”, and spoofed occult imagery and concepts. This included everything for the event, including t-shirts, promotional materials, banners and other event materials.
From Fans to Superfans
With our brand support, Tom & Dan have developed an extremely loyal following and successfully transitioned to full-time podcasters. We also helped develop a merchandising operation which supports the brand and which the fans love.
Fostering Your Own Fans
If you’re scaling a media operation in need of a deep fan connection over time, you may benefit from our skills in building a brand language and ethos, as well as merchandising.