The challenge
With billions of views, Rosanna Pansino’s Nerdy Nummies has become of the largest online cooking shows. After building her audiance, Rosanna Pansino and her team needed a brand buildout that kept the show’s original feel and connected with her youthful audience but offered enough polish to work across emerging applications and areas.
The results
We’ve created a fresh, new look for Nerdy Nummies which is reminiscent of the original and resonates with the show’s young demographic, while also being more marketable and usable in-video, and beyond.
Logo and Alternates
Primary Wordmark
Horizontal Logo
Horizontal Wordmark
Supporting Iconography
Video / Motion Graphics
Animated Intro
In addition to creating the new Nerdy Nummies logo and “smart cookie” mascot, we developed a new animated intro and motion graphics for use in the show.
The intro / title card and end cards are already on all Nerdy Nummies videos. Here’s a live example. There is more video work which hasn’t been released yet as well.
Complete Video Graphics
In addition to the animated intro title card and end card, we developed an in-video graphics package, including editable templates for various lower-thirds, fly-in nameplates, etc. We also created some concepts for specific animated graphics as seen below, including illustrations and motion, which matched the show’s tone and style.